Our Real Talk Summit wasn't your typical industry event. It was a room full of people who shape aesthetics: providers, editors, founders, and creators saying the quiet parts out loud about where this industry is headed.

If you were there, you heard it all firsthand. If not, we're not ones to gatekeep. Ahead, the ten panels that sparked the biggest conversations, and the takeaways that are still being talked about.

(Powered by  ( plated ) Skin Science)

Minou Clark returned to moderate with Dr. Jason Bloom (RealSelf Verified Provider, Double Board-Certified Facial Plastic & Reconstructive Surgeon), Dr. Robert Finney (Board-Certified Dermatologist), and Dr. Ruth Tedaldi (Board-Certified Dermatologist & Founder, Dermatology Partners, Inc.). They broke down the science of exosomes, how they support skin regeneration, why providers are paying attention, and why this is the future of skincare — not just a trend or quick fix, but a fundamental shift in how we approach aging skin.

Not all exosomes are created equal

Exosomes are Mother Nature's messengers, and the signal they carry depends entirely on where they come from. Platelet-derived exosomes carry a known, consistent message; other sources introduce variability that can't always be tested or guaranteed batch to batch.

Clinical data is the only real filter

The exosome market is noisy. The gut-check for patients: look for published clinical trials, institutional backing, and a track record backed by 20+ years of regenerative science, not marketing claims.

The applications are bigger than skincare

( plated ) Skin Science's platelet-derived exosomes are proving their reach extends well beyond skincare alone. From pre-treating skin before ablative lasers to addressing the appearance of hair loss across concerns — all without the dreaded initial shed. Pre-treatment, it turns out, may matter as much as post-care.

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RealSelf CEO Minou Clark led a conversation with Justin Giouzepis (CMO, Obagi) and Julia Silva Whelan (Sr. Director, Commercial Strategy, Obagi) about what happens when you think beyond the injectable and how skin quality, science, and legacy are elevating long-term patient outcomes.

It's not just the syringe

Their "integrated skincare" philosophy means prepping skin before and maintaining it after injectables. The syringe is only one piece, what surrounds it determines the result. 

Science over trends

While the industry chases TikTok cycles, Obagi’s vantage point is simple: if it's not clinically proven, it's not going in the formula. Consumers are catching up, increasingly demanding data over marketing language.

Your face isn't a product

One-size-fits-all routines miss the point. The real opportunity is pairing the right injectables and skincare for each unique person, something most brands aren't built to do.

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Erik Haines, Managing Director and Head of Guidepoint Qsight, presented data-driven insights reshaping the aesthetics industry. The kind of numbers that do not just tell a story. They change the conversation.

Microneedling is having a moment, and GLP-1 is bringing in new patients

Microneedling is up 33% this year, while GLP-1s now represent 6% of all non-surgical spend, pulling in a flood of new patients.

Gen Z is surgical, disloyal, and worth figuring out

They're 10% of aesthetic patients and outspend every other age group on surgery (rhinoplasty and breast aug leading the way), but they shop around, retain at lower rates, and spend less per non-surgical visit. 

Regenerative aesthetics are primed to break through

Over half of aesthetic patients are already aware of exosomal therapies, and 52% say they're willing to try. Consumer openness is there; the category just needs to meet it.

Moderated by Sam Holender, Senior Beauty Editor at Marie Claire, this panel brought together Jeanine Lobell (Founder, Stila & Neen), Charlotte Bickley (Editor at Large, Daily Front Row), and Dr. Marnie Nussbaum (Board-Certified Dermatologist) to unpack why subtlety is having its moment and how the best providers deliver results that look completely effortless, IRL.

"Looking natural" takes real work

The aesthetics industry has shifted toward subtle, maintenance-based results. 

We need more celebrity transparency

When public figures deny subtle procedures, it sets an impossible standard. The panelists called it out directly: privacy is a right, but denial is a different thing entirely. 

Agency is the new beauty ideal

From mixing indie makeup brands to sending a 95-slide surgeon PowerPoint, owning your choices, on your own terms, at your own pace, is the real throughline of modern beauty culture.

Read the full thing here.

Rachel Epstein, Features Director, Men’s Health and Women’s Health, moderated an eye-opening session with Dr. Arielle Bayer (Infertility Specialist, CCRM Fertility of New York), Kristyn Hodgdon (Founder & CCO, Rescripted), and Roz Samimi (Founder & CEO, banu). From egg freezing to postpartum hormones, they covered what's actually happening inside our bodies and how to navigate it with confidence.

Your skin is a hormone diary

Every fertility milestone shows up on your skin differently: progesterone causes puffiness and fuller breakouts, testosterone drives cystic acne, and dropping estrogen brings dullness and dryness.

"Hormone balance" is mostly a marketing hook

Hormones aren't meant to be static; a healthy cycle is constant fluctuation. Dr. Bayer's advice: skip the TikTok vitamin fix and get to the actual root cause with a provider who knows your body.

Pregnancy-safe skincare has a real answer

Most people know what to avoid (retinoids, Accutane, spironolactone), but fewer know what actually works. Sulfur is emerging as a standout: effective on inflammation and clogged pores, without the dryness or redness.

Genesis Rivas (Senior Beauty Editor, Oprah Daily) moderated alongside Christina Nalbone (NP & Founder, Christina Nalbone Aesthetics) and Dr. Darby Koh (Board-Certified Family Nurse Practitioner). Maintenance over makeover, and the patients leading the charge.

Prevention is a clinical strategy, not a trend

"Proactive" is replacing "preventative" in how patients talk, but the substance is the same: invest in skin health now to avoid aggressive correction later. For younger patients, that means a curated skincare routine long before fillers enter the conversation.

The results are invisible, and that's exactly the point

Preventative treatments don't produce dramatic before-and-afters, which makes patient education the whole game. If expectations aren't set upfront, patients won't trust what they can't see.

Retire "anti-aging," embrace "well-aging"

Dr. Koh's reframe was the panel's sharpest moment: no one can fight aging, so stop positioning care as a battle. Words carry weight in the treatment room, and "aging well" builds trust in a way "anti-aging" never could.

Freelance beauty editor Emma Sandler moderated a lively debate with Doug Canfield (Founder & President, Canfield Scientific), Kevin Chiu (Founder & CEO, Thea Technology), and Colby Mitchell (Co-founder, SWAN Beauty). AI can analyze your pores. It still cannot read the room.

AI is already your patients' first opinion

Consumers aren't waiting for appointments to get answers; they're asking LLMs right now. The industry's choice isn't whether AI enters the consultation, it's whether providers shape how it does.

Building good AI is harder than it looks

Rigorous, ongoing collaboration with dermatologists is what separates a useful skin tool from a liability.

At-home AI and in-office expertise need each other

The real risk isn't AI itself; it's patients arriving with context-free conclusions baked in. Used well, AI expands access and personalizes care. Used in isolation, it creates a re-education burden that falls on the provider.

Moderated by Alexa Mikhail (She Media & Flowspace), this panel featured Paige DuBrul (Registered Nurse Injector, Velour Medical), Jeff Lee (Co-founder & CEO, DIBS Beauty), and Dr. Dilip D. Madnani (RealSelf Verified Provider, Double Board-Certified Facial Plastic Surgeon & Founder, Madnani Facial Plastics). The message was clear: younger patients are not looking for quick fixes. They want strategic, multi-year beauty plans that preserve who they are.

The decision is made before they walk in

Whether it's a product or a procedure, today's consumer arrives with intent. If your brand isn't showing up in LLMs and social feeds before the visit, you've already lost the consideration battle.

Guiding is the new educating

Providers aren't fighting misinformation so much as redirecting it. The job now is helping patients reconcile what they think they need with what actually suits their anatomy, a collaborative conversation, not a top-down prescription.

"Natural" is a buzzword, not a value

Jeff Lee's pushback landed: the pressure to frame every beauty choice as "natural-looking" is its own form of shame. Consumers are increasingly intentional and unapologetic about enhancement, and the industry should be too.

Moderated by Tatiana Pile (Beauty & Wellness Editor & Creator of The Unpolished Edit), with Katie Duke (Nurse Practitioner), Dr. Andrew Kibert (Founder, Doctor K Private Medicine), Dr. David Shafer (RealSelf Verified Provider, Double Board-Certified Plastic Surgeon & Founder, Shafer Clinic), and Dr. Michelle Henry (Board-Certified Dermatologist & Founder, Skin & Aesthetic Surgery of Manhattan). GLP-1 is changing more than the scale, and the aesthetic plot twists that come with it deserve serious expert attention.

GLP-1s are a long-term commitment, not a course of treatment

The same medication that helps you lose the weight is what keeps it off. Thinking of it as a short-term fix, or self-prescribing it, is where patients get into trouble. 

"Ozempic face" is a fat loss pattern, not a mystery

Rapid weight loss preferentially depletes superficial fat pads around the eyes, temples, and cheeks. The fix starts with slowing down the loss and building collagen resilience before the fat disappears, not patching it afterward.

GLP-1s are creating a brand new aesthetics patient

Providers are seeing it firsthand: people come in for weight loss, and once they hit their goal, they look around and ask "what else can I do?" It's an entirely new entry point into the aesthetics funnel, and the opportunity is significant.

Lindsay Kaplan (Co-founder & Chief Brand Officer, Chief) closed out the day in conversation with Ashlee Wisdom (Founder & CEO, Health in Her HUE), Michelle Larivee (Founder & CEO, WTHN), and Charlotte Cho (Co-founder & Chief Curator, Soko Glam). How women are redefining power, influence, and trust in beauty, and why it matters now more than ever.

The best brands are built from gaps no one else had the courage to fill

K-beauty, acupuncture wellness, and healthcare for Black women all started as markets the industry ignored. Lived experience turned out to be the sharpest competitive advantage.

Trust isn't a feature, it's the foundation

For communities that have been underserved or misrepresented, credibility has to come first. Clinical rigor, inclusive testing, and authentic representation are table stakes before hospitality or brand experience can even matter.

Beauty is increasingly defined from the inside out

The panel converged on a broader definition of what beauty actually means. How you feel shapes how you look, and the brands winning right now are the ones building around that truth.

If you're a brand that wants to be in the room where it happens, we want to hear from you.

From activations and panels to gift bag placements and beyond, RealSelf events put your brand in front of the editors, providers, creators, and tastemakers who shape the conversation in aesthetics and beauty.

Let's build something together.

More panel highlights, data, and standout moments are coming in our Q2 Trend Report.

Stay tuned!

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